Langschmidt, Wally.
Reliability of response in readership research / by Wally Langschmidt, issued by the S.A. Advertising Research Foundation. - Sandton City, South Africa : S.A. Advertising Research Foundation, 1978. - 148 p. ; 22 cm.
Advertising--South Africa.
659.1072
Reliability of response in readership research / by Wally Langschmidt, issued by the S.A. Advertising Research Foundation. - Sandton City, South Africa : S.A. Advertising Research Foundation, 1978. - 148 p. ; 22 cm.
Advertising--South Africa.
659.1072
