Die Afrikaanse Protestantse Akademie Biblioteek

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Die Afrikaanse Protestantse Akademie NPC

Research methodology : business and management contexts /

by Bryman, Alan, Edition statement:Fifth edition. Physical details: 1 volume ; 24 cm ISBN:9780199076130; 0199076138.
Subject(s): Management -- Research -- Methodology. | Business -- Research -- Methodology. | Business -- Research -- Methodology. | Management -- Research -- Methodology.
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Item type Current location Call number Copy number Status Notes Date due Barcode
Reserved Collection Reserved Collection Die Afrikaanse Protestantse Akademie
658.007 BRY (Browse shelf) 1 Not for loan APA073587

References included

Introduction: Business research approaches -- Quantitative and qualitative research approaches -- Mixed methods research: Breaking the divide between quantitative and qualitative approaches
Main steps in research: Getting started: Planning a research project and getting to know the literature -- Formulating a proposal and reviewing literature -- Planning the research project: Research design -- Ethics in business research -- Writing up research
Data gathering methods: Sampling -- Surveys and questionnaires -- Interviews and focus groups -- Field work: Ethnography and observation -- Gathering data for secondary analysis -- E-research: Internet research methods -- Content analysis
Data analysis methods: Quantitative data analysis methods -- Qualitative data analysis methods

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Die Afrikaanse Protestantse Akademie Die Afrikaanse Protestantse Akademie NPC