Reader in public opinion and communication.
Edition statement:2d ed. Published by : Free Press (New York,) Physical details: ix, 788 pages illustrations 25 cm| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Non-Fiction
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Die Afrikaanse Protestantse Akademie | 301.15 BER (Browse shelf) | 1 | Available | APA015220 |
Includes bibliographical references (pages 756-774).
The evaluation of public opinion / George Carslake Thompson -- The nature of public opinion / James Bryce -- Public opinion / A. Lawrence Lowell -- Nations and classes: the symbols of identification / Harold D. Lasswell -- The mass, the public, and public opinion / Herbert Blumer -- The functional approach to the study of attitudes / Daniel Katz -- Stereotypes / Walter Lippmann -- The supporters of the John Birch Society / Seymour M. Lipset -- Trends in prejudice / Bruno Bettelheim, Morris Janowitz -- Time of final decision / Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet -- The relation between law and public opinion / A.V. Dicey -- Public opinion and democratic politics / V.O. Key, Jr. -- The press, the public and foreign policy / Bernard C. Cohen -- The significance of communication / Charles H. Cooley -- Thought, communication, and the significant symbol / George Herbert Mead -- Communication / Edward Sapir -- Reflections on communication and culture / Robert E. Park -- The structure and function of communication in society / Harold D. Lasswell -- Trends in newspaper ownership / Raymond B. Nixon, Jean Ward -- Two concepts of mass communication / Wilbur Schramm -- Government and mass communications / Zechariah Chafee -- Public service responsibility of broadcast licensees / Federal Communications Commission -- Why be quantitative? / Harold D. Lasswell -- Content analysis in communication research / Bernard Berelson -- Trends in 20th century propaganda / Ernst Kris, Nathan Leites -- The unique perspective of television / Kurt Lang, Gladys Engel Lang -- Mass society and mass culture / Harold L. Wilensky -- The American mass media audience / Gary Steiner -- American business: channels of information / Raymond A. Bauer, Ithiel de Sola Pool, Lewis Dexter-- Soviet doctrine on the role of propaganda / Frederick Barghoorn -- Motion pictures and youth / W.W. Charters -- Short-time and long-time effects of an orientation film / Carl I. Hovland, Arthur Lumsdaine, Fred D. Sheffield -- Cohesion and disintegration in the Wehrmacht / Edward A. Shils, Morris Janowitz -- Television and the child / Hilde Himmelweit, A.N. Oppenheim, Pamela Vince -- Personal influence / Elihu Katz, Paul F. Lazarsfeld -- The mass media and voting / Kurt Lang, Gladys Engel Lange -- The effects of mass communication / Joseph T. Klapper -- Democratic theory and public opinion / Bernard Berelson -- Mass society and its culture / Edward A. Shils -- The requirements / The Commission on Freedom of the Press -- The standard by which the press should be judged / The Royal Commission on The Press, 1947-49 -- Awareness of politics: cross-national comparisons / Gabriel A. Almond, Sidney Verba -- Keeping up with the news / Alex Inkeles, Raymond A. Bauer -- The passion of unanimity / Edgar H. Schein -- Communication operation in non-western societies / Lucian W. Pye -- The major types of surveys / Herbert H. Hyman -- The use of panels in social research / Paul F. Lazarsfeld -- Results from studies of attitude change / Carol I. Hovland -- The problem of bias in opinion research / Arthur W. Kornhauser -- The controversy over detailed interviews / Paul F. Lazarsfeld -- The measurement of meaning / Charles E. Osgood -- Information theory and mass communication / Wilbur Schramm -- Note on a campaign simulator / William McPhee -- Opinion surveys in India / Lloyd Rudolph, Susanne H. Rudolph.

Non-Fiction
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