Die Afrikaanse Protestantse Akademie Biblioteek

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Die Afrikaanse Protestantse Akademie NPC

Communication models : for the study of mass communications /

by McQuail, Denis.
Additional authors: Windahl, Swen, -- 1942-
Edition statement:2nd ed. Published by : Longman, (London ; | New York :) Physical details: viii, 229 pages ; 23 cm ISBN:058203650X; 9780582036505.
Subject(s): Communication models. | Mass media. | Mass media -- Study and teaching. | Mod�eles de communication. | 05.30 mass communication and mass media: general. | Communication models. | Mass media. | Mass media -- Study and teaching. | Massacommunicatie. | Modellen. | Comunicacao De Massa (Meios) | Communication. | Mass media. | M�edias. | Communication. | Mass media -- Mathematical models | communicatie | communication | modellen | models | massamedia | onderzoek | research | methodologie | methodology | Mass Communication | Massacommunicatie
Year: 1993
Online resources:
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Item type Current location Call number Copy number Status Date due Barcode
Non-Fiction Non-Fiction Die Afrikaanse Protestantse Akademie
302.23 MCQ (Browse shelf) 1 Available APA017836

Includes bibliographical references and index.

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

1. Introduction -- 2. Basic Models -- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals -- 4. Effects of Mass Communication on Culture and Society -- 5. Audience-Centred Models -- 6. Media Organization, Selection and Production -- 7. Planned Communication -- 8. New Media and the Information Society -- 9. International Communication.

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Die Afrikaanse Protestantse Akademie Die Afrikaanse Protestantse Akademie NPC