A
management guide to market research
Livingstone, J. M.
1925-
creator
text
bibliography
xxk
Basingstoke
Macmillan
1977
monographic
eng
und
vii, 173 p. : ill. ; 23 cm.
Includes index.
Bibliography: p. [168]-170.
Market surveys
Marketing research
HF5415.3 .L58 1977
658.8/3
Macmillan studies in marketing management
9780333226773
9780333226766
78308191
780802
ocm04192481