TY  - BOOK
AU  - Abratt,Russell
TI  - Marketing management: SA cases and readings 
SN  - 9780409107296
AV  - HF5415.13 .A27 1987
U1  - 658.8/00968 20
PY  - 1987///
CY  - Durban
PB  - Butterworths
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - South Africa
N1  - Includes bibliographies
ER  -