@book{24586,
	author = {Hisrich, Robert D. and Peters, Michael P.},
	title = {Marketing decisions for new and mature products},
	publisher = {Macmillan},
	year = {c1991},
	series = {Macmillan series in college marketing},
	address = {New York, NY [u.a.]},
	edition = {2. ed},
	note = {Includes bibliographical references and index},
	url = {http://www.gbv.de/dms/hbz/toc/ht003854184.PDF}
}