Marketing decisions for new and mature products
Hisrich, Robert D.
creator
Peters, Michael P.
text
xxu
New York, NY [u.a.]
Macmillan
c1991
1991
2. ed
monographic
eng
XIV, 516 S Ill 25 cm
Robert D. Hisrich; Michael P. Peters
Includes bibliographical references and index
New
products
Product
management
HF5415
658.8/02
85.40
Macmillan series in college marketing
0675206472
9780675206471
http://www.gbv.de/dms/hbz/toc/ht003854184.PDF
http://www.gbv.de/dms/hbz/toc/ht003854184.PDF
GBVCP
921125
20151023231923.0
ocn831322488
ger