TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Marketing decisions for new and mature products
T2  - Macmillan series in college marketing
SN  - 0675206472
AV  - HF5415 
U1  - 658.8/02 
PY  - 1991///
CY  - New York, NY [u.a.]
PB  - Macmillan
KW  - New
KW  - products
KW  - Product
KW  - management
N1  - Includes bibliographical references and index
UR  - http://www.gbv.de/dms/hbz/toc/ht003854184.PDF
ER  -