@book{24596,
	author = {Belch, George E. and Belch, Michael A.},
	title = {Advertising and promotion :},
	publisher = {Irwin,},
	year = {c1995.},
	series = {The Irwin series in marketing},
	address = {Chicago :},
	edition = {3rd ed.},
	note = {Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.}
}