01420cam a2200409La 4500 ocn232671575 OCoLC 20151023231923.0 940714s1995 ilu 001 0 eng d 94022646 0256136963 9780256136968 (OCoLC)232671575 BTCTA eng BTCTA BDX OCLCF HF5823 .B387 1995 659.1 20 Belch, George E. (George Eugene) 60922 Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. 3rd ed. Chicago : Irwin, c1995. 9411 p. cm. The Irwin series in marketing Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. Includes index. Advertising. 60923 Sales promotion. 60924 Communication in marketing. 60925 Advertising. fast 60926 Communication in marketing. fast 60927 Sales promotion. fast 60928 Belch, Michael A. 60929 Belch, George E. (George Eugene). Introduction to advertising & promotion. 60930 The Irwin series in marketing. 60931 ddc BK 0 NO HOLDINGS IN ZAAPA - 2 OTHER HOLDINGS 24596 24596 0 0 ddc 0 0 DAPA DAPA 2014-06-26 0 659.1 BEL APA029858 2014-06-26 1 2014-06-26 BK