TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Belch,George E.
TI  - Advertising and promotion: an integrated marketing communications perspective 
T2  - The Irwin series in marketing
SN  - 0256136963
AV  - HF5823 .B387 1995
U1  - 659.1 20
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - fast
N1  - Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993; Includes index
ER  -