02725cam a2200565 a 4500 ocm37369342 OCoLC 20151023232157.0 970723s1998 maua b 001 0 eng 97030873 DLC eng DLC UKM MUQ NLGGC YDXCP BTCTA BAKER TULIB OCLCO OCLCF AWC OCLCQ OCLCO ZAAPA GB9864617 bnb 39875697 0256239525 9780256239522 AU@ 000013378768 AU@ 000023963942 NZ1 3696061 YDXCP 100102555 (OCoLC)37369342 (OCoLC)39875697 HD30.4 .E47 1998 658/.0072 21 85.15 bcl ZAAA Cooper, Donald R. Business research methods / Donald R. Cooper, Pamela S. Schindler. 6th ed. Boston : Irwin/McGraw-Hill, ©1998. xvi, 703 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier The Irwin/McGraw-Hill series, operations and decision sciences Includes bibliographical references and index. Part I. Introduction to business research -- 1. Research in business -- 2. Scientific thinking -- 3. The Research process -- 4. The Research proposal -- 5. Ethics in business research. -- Part II. The design of research -- 6. Design strategies -- 7. Measurement -- 8. Scaling design -- 9. Sampling design. -- Part III. The sources and collection of data -- 10. Secondary data sources -- 11. Survey methods: communicating with respondents -- 12. Instruments for respondent communication -- 13. Observational studies -- 14. Experimentation. -- Part IV. Analysis and presentation of data -- 15. Data preparation and preliminary analysis -- 16. Hypothesis testing -- 17. Measures of association -- 18. Multivariate analysis: an overview -- 19. Presenting results: written and oral reports. -- Appendices. Industrial management Research. Economics Research. Gestion d'entreprise Recherche. Industrial management Research. fast (OCoLC)fst00971321 Onderzoeksmethoden. gtt Bedrijfsleven. gtt Onderzoek. gtt Schindler, Pamela S. Irwin/McGraw-Hill series in operations and decision sciences. Baker & Taylor BKTY 116.45 116.45 0256239525 0003050983 active Baker and Taylor BTCP 97030873 YBP Library Services YANK 100102555 C0 ZAAPA 0 28478 28478 0 0 ddc 0 0 DAPA DAPA 2015-02-17 0 658.007 COO APA033975 2015-02-17 1 2015-02-17