Cooper, Donald R. creator Schindler, Pamela S. text bibliography mau Boston Irwin/McGraw-Hill ©1998 1998 6th ed. monographic eng

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xvi, 703 pages : illustrations ; 24 cm. Part I. Introduction to business research -- 1. Research in business -- 2. Scientific thinking -- 3. The Research process -- 4. The Research proposal -- 5. Ethics in business research. -- Part II. The design of research -- 6. Design strategies -- 7. Measurement -- 8. Scaling design -- 9. Sampling design. -- Part III. The sources and collection of data -- 10. Secondary data sources -- 11. Survey methods: communicating with respondents -- 12. Instruments for respondent communication -- 13. Observational studies -- 14. Experimentation. -- Part IV. Analysis and presentation of data -- 15. Data preparation and preliminary analysis -- 16. Hypothesis testing -- 17. Measures of association -- 18. Multivariate analysis: an overview -- 19. Presenting results: written and oral reports. -- Appendices. Donald R. Cooper, Pamela S. Schindler. Includes bibliographical references and index. Industrial management Research Economics Research Gestion d'entreprise Recherche Industrial management Research Onderzoeksmethoden Bedrijfsleven Onderzoek HD30.4 .E47 1998 658/.0072 85.15 0256239525 9780256239522 97030873 DLC 970723 20151023232157.0 ocm37369342 eng