TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Business research methods
T2  - The Irwin/McGraw-Hill series, operations and decision sciences
SN  - 0256239525
AV  - HD30.4 .E47 1998
U1  - 658/.0072 21
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Industrial management
KW  - Research
KW  - Economics
KW  - Gestion d'entreprise
KW  - Recherche
KW  - fast
KW  - Onderzoeksmethoden
KW  - gtt
KW  - Bedrijfsleven
KW  - Onderzoek
N1  - Includes bibliographical references and index; Part I. Introduction to business research -- 1. Research in business -- 2. Scientific thinking -- 3. The Research process -- 4. The Research proposal -- 5. Ethics in business research. -- Part II. The design of research -- 6. Design strategies -- 7. Measurement -- 8. Scaling design -- 9. Sampling design. -- Part III. The sources and collection of data -- 10. Secondary data sources -- 11. Survey methods: communicating with respondents -- 12. Instruments for respondent communication -- 13. Observational studies -- 14. Experimentation. -- Part IV. Analysis and presentation of data -- 15. Data preparation and preliminary analysis -- 16. Hypothesis testing -- 17. Measures of association -- 18. Multivariate analysis: an overview -- 19. Presenting results: written and oral reports. -- Appendices
ER  -