TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
T2  - The Dryden press series in marketing
SN  - 0030455669
AV  - HF5415.2 .C5 1979
U1  - 658.8/3 19
PY  - 1979///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing research
KW  - Marketing
KW  - Recherche
KW  - fast
KW  - Marktforschung
KW  - swd
N1  - Includes bibliographical references and index
ER  -