TY  - BOOK
AU  - De Coning,C.
AU  - Wijnholds,Heiko Johannes Aernout de Beaufort
AU  - Swart,N.J.
TI  - Marketing management: a South African approach 
SN  - 007091253X
AV  - HF5415.13 DEC 
U1  - 658.8 UKP 
PY  - 1974///
CY  - Johannesburg
PB  - McGraw-Hill
KW  - Marketing
KW  - South Africa
KW  - Management
KW  - fast
N1  - Includes index; Bibliography: p. 318-324
ER  -