a handbook for visionaries, game changers, and challengers Osterwalder, Alexander creator author. Pigneur, Yves author. Clark, Tim 1956- writer of supplementary textual content. text bibliography nju 2010 2010 monographic eng

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278 pages : illustrations (some color) ; 19 x 24 cm Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. 1: Canvas. Definition of a business model ; The 9 building blocks ; The business model canvas -- 2: Patterns. Unbundling business models ; The long tail ; Multi-sided platforms ; FREE as a business model ; Open business models -- 3: Design. Customer insights ; Ideation ; Visual thinking ; Prototyping ; Storytelling ; Scenarios -- 4: Strategy. Business model environment ; Evaluating business models ; Business model perspective on blue ocean strategy ; Managing multiple business models -- 5: Process. Business model design process. written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. Includes bibliographical references. Business planning New business enterprises Strategic planning Business planning New business enterprises Strategic planning Innovationsmanagement Business and Management Gestion d'entreprises Innovations Planification stratégique Business planning New business enterprises Strategic planning HD30.28 .O778 2010 658.4/012 9780470876411 0470876417 2011280326 http://swbplus.bsz-bw.de/bsz322316979cov.htm http://swbplus.bsz-bw.de/bsz322316979cov.htm SINPL 110210 20151023232237.0 ocn648031756 eng