TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
AU  - Clark,Tim
TI  - Business model generation: a handbook for visionaries, game changers, and challengers 
SN  - 9780470876411
AV  - HD30.28 .O778 2010
U1  - 658.4/012 22
PY  - 2010///]
CY  - Hoboken, New Jersey
PB  - Wiley, John Wiley & Sons, Inc.
KW  - Business planning
KW  - New business enterprises
KW  - Strategic planning
KW  - sears
KW  - Innovationsmanagement
KW  - swd
KW  - Business and Management
KW  - eflch
KW  - Gestion d'entreprises
KW  - eclas
KW  - Innovations
KW  - Planification stratégique
KW  - fast
N1  - Includes bibliographical references; 1: Canvas. Definition of a business model ; The 9 building blocks ; The business model canvas -- 2: Patterns. Unbundling business models ; The long tail ; Multi-sided platforms ; FREE as a business model ; Open business models -- 3: Design. Customer insights ; Ideation ; Visual thinking ; Prototyping ; Storytelling ; Scenarios -- 4: Strategy. Business model environment ; Evaluating business models ; Business model perspective on blue ocean strategy ; Managing multiple business models -- 5: Process. Business model design process
N2  - Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
UR  - http://swbplus.bsz-bw.de/bsz322316979cov.htm
ER  -