TY  - BOOK
AU  - Greer,Thomas V.
TI  - Cases in marketing: orientation, analysis, and problems 
SN  - 9780023470301
U1  - 658.8 @
PY  - 1979///
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -