<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Introduction to communication</title>
    <partNumber>course book 4</partNumber>
    <partName>Communication planning and management</partName>
  </titleInfo>
  <name type="personal">
    <namePart>Rensburg, R. S.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sa</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Kenwyn</placeTerm>
    </place>
    <publisher>Juta</publisher>
    <dateIssued>1996</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiii, 254 pages.</extent>
  </physicalDescription>
  <tableOfContents>Persuasive communication ; Planning and managing communication : communication campaigns ; Organisational communication ; Intercultural communication ; Development communication ; Health communication ; Maslow's hierarchy of needs.</tableOfContents>
  <note type="statement of responsibility">R.S. Rensburg (editor).</note>
  <note>Part of a series written by lecturers of the Department of Communication, University of South Africa.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Communication</topic>
  </subject>
  <subject authority="fast">
    <topic>Communication</topic>
  </subject>
  <classification authority="ddc" edition="20">302.2</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Course book series on introduction to communication</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0702135402</identifier>
  <identifier type="isbn">9780702135408</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">Y3N</recordContentSource>
    <recordCreationDate encoding="marc">020517</recordCreationDate>
    <recordChangeDate encoding="iso8601">20151023232328.0</recordChangeDate>
    <recordIdentifier source="OCoLC">ocm49804849 </recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
