00726cam a2200253 a 4500 ocm05265167 790702s1979 xxua 000 0 eng d 78071600 9780030454363 0030454360 und xxu 658.8 @ Talarzyk, W. Wayne. Contemporary cases in marketing / W. Wayne Talarzyk. 2d ed. Hinsdale, Ill. : Dryden Press, c1979. xix, 362 p. : ill. ; 24 cm. The Dryden Press series in marketing Marketing Case studies. Marketing United States Case studies. Dryden Press series in marketing. 0 3136 3136 0 0 ddc 0 0 DAPA DAPA 2014-12-04 0 658.8 TAL APA033226 2014-12-04 1 2014-12-04