TY  - BOOK
AU  - Talarzyk,W.Wayne
TI  - Contemporary cases in marketing
T2  - The Dryden Press series in marketing
SN  - 9780030454363
U1  - 658.8 @
PY  - 1979///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
KW  - Case studies
KW  - United States
ER  -