<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01297cam a2200433 a 4500</leader>
  <controlfield tag="001">ocm32468811 </controlfield>
  <controlfield tag="003">OCoLC</controlfield>
  <controlfield tag="005">20151023231102.0</controlfield>
  <controlfield tag="008">950425s1996    ilua     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   95009132 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">0256139504</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780256139501</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">0256206821 (International student ed.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780256206821 (International student ed.)</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">256430578</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">149354827</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">29622779X</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">YDXCP</subfield>
    <subfield code="b">145882</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NZ1</subfield>
    <subfield code="b">4798887</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">AU@</subfield>
    <subfield code="b">000014034381</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">AU@</subfield>
    <subfield code="b">000011651453</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8/48</subfield>
    <subfield code="2">20</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
    <subfield code="a">85.40</subfield>
    <subfield code="2">bcl</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Cateora, Philip R.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">International marketing /</subfield>
    <subfield code="c">Philip R. Cateora.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">9th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Chicago :</subfield>
    <subfield code="b">Irwin,</subfield>
    <subfield code="c">c1996.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiii, 770 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">26 cm.</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2="4">
    <subfield code="a">The Irwin series in marketing</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Export marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">International business enterprises.</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
    <subfield code="a">Internationale marketing.</subfield>
    <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">March&#xE2;es d'exportation.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">Entreprises multinationales.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">Marketing international.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">Vente internationale.</subfield>
  </datafield>
  <datafield tag="942" ind1="0" ind2="0">
    <subfield code="0">0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">3272</subfield>
    <subfield code="d">3272</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">DAPA</subfield>
    <subfield code="b">DAPA</subfield>
    <subfield code="d">2015-03-31</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.84 CAT</subfield>
    <subfield code="p">APA034731</subfield>
    <subfield code="r">2015-03-31</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2015-03-31</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">DAPA</subfield>
    <subfield code="b">DAPA</subfield>
    <subfield code="d">2015-03-31</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.84 CAT</subfield>
    <subfield code="p">APA034732</subfield>
    <subfield code="r">2015-03-31</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2015-03-31</subfield>
  </datafield>
</record>
