TY  - BOOK
AU  - Cateora,Philip R.
TI  - International marketing
U1  - 658.8/48 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Export marketing
KW  - International business enterprises
KW  - Internationale marketing
KW  - gtt
KW  - Marchâes d'exportation
KW  - Entreprises multinationales
KW  - Marketing international
KW  - Vente internationale
N1  - Includes bibliographical references and indexes
ER  -