00801cam a2200265 a 4500 ocm04494314 781002s1979 xxua b 001 0 eng d 78023335 9780471094289 9780471981268 0471981265 0471094285 (pbk) eng xxu 658.8/34 @ Zaltman, Gerald. Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. New York : Wiley, c1979. xiv, 567 p. : ill. ; 24 cm. Theories in marketing series Theories in marketing series Includes bibliographical references and index. Consumers. Wallendorf, Melanie. 3387 3387