00801cam a2200265 a 4500001001200000008004100012010001300053020001800066020001800084020001500102020002100117041000800138044000800146082001600154100002100170245010700191260003100298300003400329440003300363490003300396504005100429650001500480700002500495999001500520ocm04494314781002s1979    xxua     b    001 0 eng d  a78023335  a9780471094289  a9780471981268  z0471981265  z0471094285 (pbk)07beng  axxu04a658.8/342@1 aZaltman, Gerald.10aConsumer behavior :bbasic findings and management implications /cGerald Zaltman, Melanie Wallendorf.  aNew York :bWiley,cc1979.  axiv, 567 p. :bill. ;c24 cm. 0aTheories in marketing series1 aTheories in marketing series  aIncludes bibliographical references and index. 0aConsumers.1 aWallendorf, Melanie.  c3387d3387