02954cam a2200421Ma 4500 ocn224628526 OCoLC 20160308075823.0 050915s2006 njua b 001 0 eng d 2005027193 AU@ eng AU@ BAKER OCLCG OCLCQ OCLCF OCLCO OCLCQ ZAAPA GBA641763 bnb 0131865919 (alk. paper) 9780131865914 (alk. paper) AU@ 000028549119 (OCoLC)224628526 HF5415 .K625 2006 658.8 22 ZAAA Armstrong, Gary (Gary M.) Marketing : an introduction / Gary Armstrong, Philip Kotler. 8th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. xxxii, 122 pages : color illustrations ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Kotler's name appears first on the earlier ed. Includes bibliographical references and index. CHAPTER 1. MARKETING: MANAGING PROFITABLE CUSTOMER RELATIONSHIPS -- CHAPTER 2. COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER RELATIONSHIPSCOMPANYWIDE STRATEGIC PLANNING: DEFINING -- CHAPTER 3. THE MARKETING ENVIRONMENT THE COMPANY?S MICROENVIRONMENT -- CHAPTER 4. MANAGING MARKETING INFORMATION ASSESSING MARKETING INFORMATION NEEDS DEVELOPING MARKETING INFORMATION -- CHAPTER 5. CONSUMER AND BUSINESS BUYER BEHAVIOR CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR -- CHAPTER 6. SEGMENTATION, TARGETING, AND POSITIONING: BUILDING THE RIGHT RELATIONSHIPS WITH THE RIGHT CUSTOMERS MARKET SEGMENTATION -- CHAPTER 7 PRODUCT, SERVICES, AND BRANDING STRATEGY WHAT IS A PRODUCT? -- CHAPTER 8. NEW-PRODUCT DEVELOPMENT AND PRODUCT LIFE-CYCLE STRATEGIES NEW-PRODUCT DEVELOPMENT STRATEGY. CHAPTER 9. PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE WHAT IS A PRICE? FACTORS TO CONSIDER WHEN SETTING PRICES -- CHAPTER 11. RETAILING AND WHOLESALING RETAILING -- CHAPTER 12. COMMUNICATING CUSTOMER VALUE: ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS THE PROMOTION MIX INTEGRATED MARKETING COMMUNICATIONS -- CHAPTER 13. COMMUNICATING CUSTOMER VALUE: PERSONAL SELLING AND DIRECT MARKETING PERSONAL SELLING -- CHAPTER 14. MARKETING IN THE DIGITAL AGE THE DIGITAL AGE MARKETING STRATEGY IN THE DIGITAL AGE -- CHAPTER 15. THE GLOBAL MARKETPLACE GLOBAL MARKETING IN THE TWENTY-FIRST CENTURY LOOKING AT THE GLOBAL MARKETING ENVIRONMENT -- CHAPTER 16 MARKETING ETHICS AND SOCIAL RESPONSIBILITY SOCIAL CRITICISMS OF MARKETING. Marketing. Marketing. fast (OCoLC)fst01010167 Kotler, Philip. Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027193.html Baker & Taylor BKTY 137.33 137.33 0131865919 0006596512 active C0 ZAAPA 35203 35203 0 0 ddc 0 0 DAPA DAPA 2016-03-15 0 658.8 ARM APA040183 2016-03-15 1 2016-03-15