02228cam a2200493 a 4500 ocm44427062 OCoLC 20160622185414.0 000612s2001 maua b 001 0 eng 00055892 DLC eng DLC UKM BTCTA YDXCP OCLCQ OCLCG HEBIS I6M OCLCQ OCLCF OCLCO OCLCQ ZAAPA GBA074214 bnb 0072314621 9780072314625 AU@ 000021603244 AU@ 000023747210 HEBIS 212089307 NZ1 5763471 YDXCP 1717929 (OCoLC)44427062 P94.6 .W55 2001 302.23 21 ZAAA Wilson, James R. (James Ross) Mass media, mass culture : an introduction / James R. Wilson, Stan Le Roy Wilson. 5th ed. Boston : McGraw-Hill, �2001. xxvii, 484 pages : illustrations ; 26 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier The McGraw-Hill series in mass communication and journalism Includes bibliographical references and index. "Approach of the book: "The textbook teaches media literacy by explaining the relationship between mass communication and our popular culture. It also uses a unifying theme to transmit information about how the media have evolved the media progression theory developed by John Merrill and Ralph Lowenstein. This concept traces how the various mass media move through three stages of evolution--the elitist, popular, and specialized stages. A timeline showing various media at diffent stages in their evolution appears in each of the media chapters."--[vii] Walkthrough. Mass media and culture. Mass media and culture. fast (OCoLC)fst01011339 Massenmedien. swd Kulturbeziehungen <Motiv> swd Wilson, Stan Le Roy. McGraw-Hill series in mass communication and journalism. Baker and Taylor BTCP 00055892 YBP Library Services YANK 3249309 C0 ZAAPA 36055 36055 0 0 ddc 0 0 DAPA DAPA 2016-06-23 0 302.23 WIL APA041507 2016-06-23 1 2016-06-23