an introduction Wilson, James R. (James Ross) creator Wilson, Stan Le Roy. text bibliography mau Boston McGraw-Hill �2001 2001 5th ed. monographic eng

print

xxvii, 484 pages : illustrations ; 26 cm. "Approach of the book: "The textbook teaches media literacy by explaining the relationship between mass communication and our popular culture. It also uses a unifying theme to transmit information about how the media have evolved the media progression theory developed by John Merrill and Ralph Lowenstein. This concept traces how the various mass media move through three stages of evolution--the elitist, popular, and specialized stages. A timeline showing various media at diffent stages in their evolution appears in each of the media chapters."--[vii] Walkthrough. James R. Wilson, Stan Le Roy Wilson. Includes bibliographical references and index. Mass media and culture Mass media and culture Massenmedien Kulturbeziehungen <Motiv> P94.6 .W55 2001 302.23 0072314621 9780072314625 00055892 DLC 000612 20160622185414.0 ocm44427062 eng