TY  - BOOK
AU  - Wilson,James R.
AU  - Wilson,Stan Le Roy
TI  - Mass media, mass culture: an introduction 
T2  - The McGraw-Hill series in mass communication and journalism
SN  - 0072314621
AV  - P94.6 .W55 2001
U1  - 302.23 21
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media and culture
KW  - fast
KW  - Massenmedien
KW  - swd
KW  - Kulturbeziehungen <Motiv>
N1  - Includes bibliographical references and index
N2  - "Approach of the book: "The textbook teaches media literacy by explaining the relationship between mass communication and our popular culture. It also uses a unifying theme to transmit information about how the media have evolved the media progression theory developed by John Merrill and Ralph Lowenstein. This concept traces how the various mass media move through three stages of evolution--the elitist, popular, and specialized stages. A timeline showing various media at diffent stages in their evolution appears in each of the media chapters."--[vii] Walkthrough
ER  -