01717cam a2200301Mi 4500 ocn936631597 OCoLC 20230116100917.0 150814t20152011sa 000 0 eng d GBB5E4007 bnb 9780199076130 (pbk.) 0199076138 (pbk.) (OCoLC)936631597 NLE eng rda NLE OCLCF OCLCO OCLCQ ZAAPA ZAAA 658.0072 23 Bryman, Alan, author. Research methodology : business and management contexts / Alan Bryman [and seven others]. Fifth edition. 1 volume ; 24 cm References included Introduction: Business research approaches -- Quantitative and qualitative research approaches -- Mixed methods research: Breaking the divide between quantitative and qualitative approaches Main steps in research: Getting started: Planning a research project and getting to know the literature -- Formulating a proposal and reviewing literature -- Planning the research project: Research design -- Ethics in business research -- Writing up research Data gathering methods: Sampling -- Surveys and questionnaires -- Interviews and focus groups -- Field work: Ethnography and observation -- Gathering data for secondary analysis -- E-research: Internet research methods -- Content analysis Data analysis methods: Quantitative data analysis methods -- Qualitative data analysis methods Management Research Methodology. Business Research Methodology. Business Research Methodology. fast Management Research Methodology. fast ddc BK 40461 40461 0 0 ddc 0 0 DAPA DAPA 2018-01-24 658.007 BRY APA073587 2018-01-24 1 2018-01-24 RES