business and management contexts Bryman, Alan creator author. text sa 2015 2011 Fifth edition. monographic eng

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1 volume ; 24 cm Introduction: Business research approaches -- Quantitative and qualitative research approaches -- Mixed methods research: Breaking the divide between quantitative and qualitative approaches Main steps in research: Getting started: Planning a research project and getting to know the literature -- Formulating a proposal and reviewing literature -- Planning the research project: Research design -- Ethics in business research -- Writing up research Data gathering methods: Sampling -- Surveys and questionnaires -- Interviews and focus groups -- Field work: Ethnography and observation -- Gathering data for secondary analysis -- E-research: Internet research methods -- Content analysis Data analysis methods: Quantitative data analysis methods -- Qualitative data analysis methods Alan Bryman [and seven others]. References included Management Research Methodology Business Research Methodology Business Research Methodology Management Research Methodology 658.0072 9780199076130 0199076138 NLE 150814 20230116100917.0 ocn936631597 eng