TY  - BOOK
AU  - Bryman,Alan
TI  - Research methodology: business and management contexts 
SN  - 9780199076130
U1  - 658.0072 23
KW  - Management
KW  - Research
KW  - Methodology
KW  - Business
KW  - fast
N1  - References included; Introduction: Business research approaches -- Quantitative and qualitative research approaches -- Mixed methods research: Breaking the divide between quantitative and qualitative approaches
Main steps in research: Getting started: Planning a research project and getting to know the literature -- Formulating a proposal and reviewing literature -- Planning the research project: Research design -- Ethics in business research -- Writing up research
Data gathering methods: Sampling -- Surveys and questionnaires -- Interviews and focus groups -- Field work: Ethnography and observation -- Gathering data for secondary analysis -- E-research: Internet research methods -- Content analysis
Data analysis methods: Quantitative data analysis methods -- Qualitative data analysis methods
ER  -