<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01241cam a2200397Mi 4500</leader>
  <controlfield tag="001">ocn898917059</controlfield>
  <controlfield tag="003">OCoLC</controlfield>
  <controlfield tag="005">20181017080629.0</controlfield>
  <controlfield tag="008">790316s1977    ilu           000 0 eng d</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">dut</subfield>
    <subfield code="e">fobidrtb</subfield>
    <subfield code="c">NLGGC</subfield>
    <subfield code="d">OCLCO</subfield>
    <subfield code="d">OCLCF</subfield>
    <subfield code="d">ZAAPA</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0256018383</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780256018387</subfield>
  </datafield>
  <datafield tag="029" ind1="0" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">780913647</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)898917059</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
    <subfield code="a">HF5415.2</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">658.8/3</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
    <subfield code="a">85.40</subfield>
    <subfield code="2">bcl</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
    <subfield code="a">70.03</subfield>
    <subfield code="2">bcl</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">ZAAA</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Boyd, Harper W.</subfield>
    <subfield code="q">(Harper White),</subfield>
    <subfield code="c">Jr.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing research :</subfield>
    <subfield code="b">text and cases /</subfield>
    <subfield code="c">Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">4th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Homewood, IL :</subfield>
    <subfield code="b">Irwin,</subfield>
    <subfield code="c">1977.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xii, 692 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">tekst</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent/dut</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">zonder medium</subfield>
    <subfield code="b">n</subfield>
    <subfield code="2">rdamedia/dut</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">band</subfield>
    <subfield code="b">nc</subfield>
    <subfield code="2">rdacarrier/dut</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing research.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Recherche.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Marketingforschung.</subfield>
    <subfield code="2">swd</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Marketing research.</subfield>
    <subfield code="2">fast</subfield>
    <subfield code="0">(OCoLC)fst01010284</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Westfall, Ralph L.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Stasch, Stanley F.</subfield>
  </datafield>
  <datafield tag="994" ind1=" " ind2=" ">
    <subfield code="a">C0</subfield>
    <subfield code="b">ZAAPA</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">42509</subfield>
    <subfield code="d">42509</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">DAPA</subfield>
    <subfield code="b">DAPA</subfield>
    <subfield code="d">2018-10-18</subfield>
    <subfield code="h">Teacher's Manual with keys to cases and additional cases</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 BOY</subfield>
    <subfield code="p">APA076630</subfield>
    <subfield code="r">2018-10-18</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-10-18</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
