TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases 
SN  - 0256018383
AV  - HF5415.2 
U1  - 658.8/3 
PY  - 1977///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing research
KW  - Marketing
KW  - Recherche
KW  - Marketingforschung
KW  - swd
KW  - fast
N1  - Includes bibliographical references and index
ER  -