<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>04162cam a2200949 a 4500</leader>
  <controlfield tag="001">ocm26397045 </controlfield>
  <controlfield tag="003">OCoLC</controlfield>
  <controlfield tag="005">20211026072921.0</controlfield>
  <controlfield tag="008">920722s1993    enk      b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   92028665 </subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">UIU</subfield>
    <subfield code="d">UKM</subfield>
    <subfield code="d">UBA</subfield>
    <subfield code="d">BAKER</subfield>
    <subfield code="d">NLGGC</subfield>
    <subfield code="d">BTCTA</subfield>
    <subfield code="d">LVB</subfield>
    <subfield code="d">YDXCP</subfield>
    <subfield code="d">OCLCG</subfield>
    <subfield code="d">ZWZ</subfield>
    <subfield code="d">TULIB</subfield>
    <subfield code="d">GBVCP</subfield>
    <subfield code="d">OCLCO</subfield>
    <subfield code="d">OCLCF</subfield>
    <subfield code="d">ALAUL</subfield>
    <subfield code="d">NLE</subfield>
    <subfield code="d">OCLCO</subfield>
    <subfield code="d">OCL</subfield>
    <subfield code="d">DEBSZ</subfield>
    <subfield code="d">FC@</subfield>
    <subfield code="d">Z5A</subfield>
    <subfield code="d">LIP</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">DHA</subfield>
    <subfield code="d">L2U</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">OCLCA</subfield>
    <subfield code="d">CPO</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">AU@</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">WURST</subfield>
    <subfield code="d">UKBTH</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">IL4J6</subfield>
    <subfield code="d">ZAAPA</subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GB9349507</subfield>
    <subfield code="2">bnb</subfield>
  </datafield>
  <datafield tag="016" ind1="7" ind2=" ">
    <subfield code="a">BA20963573</subfield>
    <subfield code="2">JP-ToKJK</subfield>
  </datafield>
  <datafield tag="016" ind1="7" ind2=" ">
    <subfield code="a">058-20365</subfield>
    <subfield code="2">Uk</subfield>
  </datafield>
  <datafield tag="019" ind1=" " ind2=" ">
    <subfield code="a">29522763</subfield>
    <subfield code="a">877740374</subfield>
    <subfield code="a">1027876163</subfield>
    <subfield code="a">1120791615</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">058203650X</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780582036505</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">AU@</subfield>
    <subfield code="b">000009271542</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">AU@</subfield>
    <subfield code="b">000023925737</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">AU@</subfield>
    <subfield code="b">000026719148</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">DEBSZ</subfield>
    <subfield code="b">039198499</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">GBVCP</subfield>
    <subfield code="b">043427030</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">GBVCP</subfield>
    <subfield code="b">043629008</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">HR0</subfield>
    <subfield code="b">058203650x</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NLGGC</subfield>
    <subfield code="b">109460561</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">NZ1</subfield>
    <subfield code="b">4306296</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">UNITY</subfield>
    <subfield code="b">079895727</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">UNITY</subfield>
    <subfield code="b">114270112</subfield>
  </datafield>
  <datafield tag="029" ind1="1" ind2=" ">
    <subfield code="a">ZWZ</subfield>
    <subfield code="b">014872242</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)26397045</subfield>
    <subfield code="z">(OCoLC)29522763</subfield>
    <subfield code="z">(OCoLC)877740374</subfield>
    <subfield code="z">(OCoLC)1027876163</subfield>
    <subfield code="z">(OCoLC)1120791615</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">P91</subfield>
    <subfield code="b">.M375 1993</subfield>
  </datafield>
  <datafield tag="080" ind1="0" ind2=" ">
    <subfield code="a">301.153.11</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">302.23/0228</subfield>
    <subfield code="2">20</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
    <subfield code="a">05.30</subfield>
    <subfield code="2">bcl</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">ZAAA</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">McQuail, Denis.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Communication models :</subfield>
    <subfield code="b">for the study of mass communications /</subfield>
    <subfield code="c">Denis McQuail, Sven [sic] Windahl.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Longman,</subfield>
    <subfield code="c">1993.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 229 pages ;</subfield>
    <subfield code="c">23 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
    <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
    <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2="0">
    <subfield code="g">1.</subfield>
    <subfield code="t">Introduction --</subfield>
    <subfield code="g">2.</subfield>
    <subfield code="t">Basic Models --</subfield>
    <subfield code="g">3.</subfield>
    <subfield code="t">Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --</subfield>
    <subfield code="g">4.</subfield>
    <subfield code="t">Effects of Mass Communication on Culture and Society --</subfield>
    <subfield code="g">5.</subfield>
    <subfield code="t">Audience-Centred Models --</subfield>
    <subfield code="g">6.</subfield>
    <subfield code="t">Media Organization, Selection and Production --</subfield>
    <subfield code="g">7.</subfield>
    <subfield code="t">Planned Communication --</subfield>
    <subfield code="g">8.</subfield>
    <subfield code="t">New Media and the Information Society --</subfield>
    <subfield code="g">9.</subfield>
    <subfield code="t">International Communication.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication models.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Study and teaching.</subfield>
    <subfield code="9">47378</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">Mod&#xFFFD;eles de communication.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">05.30 mass communication and mass media: general.</subfield>
    <subfield code="0">(NL-LeOCL)077592662</subfield>
    <subfield code="2">bcl</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Communication models.</subfield>
    <subfield code="2">fast</subfield>
    <subfield code="0">(OCoLC)fst00870306</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Mass media.</subfield>
    <subfield code="2">fast</subfield>
    <subfield code="0">(OCoLC)fst01011219</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Study and teaching.</subfield>
    <subfield code="2">fast</subfield>
    <subfield code="0">(OCoLC)fst01011313</subfield>
    <subfield code="9">47378</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
    <subfield code="a">Massacommunicatie.</subfield>
    <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
    <subfield code="a">Modellen.</subfield>
    <subfield code="2">gtt</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Comunicacao De Massa (Meios)</subfield>
    <subfield code="2">larpcal</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Communication.</subfield>
    <subfield code="2">nli</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Mass media.</subfield>
    <subfield code="2">nli</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">M&#xFFFD;edias.</subfield>
    <subfield code="2">ram</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Communication.</subfield>
    <subfield code="2">ram</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2=" ">
    <subfield code="a">Mass media</subfield>
    <subfield code="a">Mathematical models</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">communicatie</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">communication</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">modellen</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">models</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">massamedia</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">onderzoek</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">research</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">methodologie</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2="0">
    <subfield code="a">methodology</subfield>
  </datafield>
  <datafield tag="653" ind1="1" ind2="0">
    <subfield code="a">Mass Communication</subfield>
  </datafield>
  <datafield tag="653" ind1="1" ind2="0">
    <subfield code="a">Massacommunicatie</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Windahl, Swen,</subfield>
    <subfield code="d">1942-</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
    <subfield code="i">Online version:</subfield>
    <subfield code="a">McQuail, Denis.</subfield>
    <subfield code="t">Communication models for the study of mass communications.</subfield>
    <subfield code="b">2nd ed.</subfield>
    <subfield code="d">London : New York : Longman, 1993</subfield>
    <subfield code="w">(OCoLC)647138961</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents</subfield>
    <subfield code="u">http://www.gbv.de/dms/hbz/toc/ht005043217.pdf</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents</subfield>
    <subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1586242&amp;custom_att_2=simple_viewer</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">Baker &amp; Taylor</subfield>
    <subfield code="b">BKTY</subfield>
    <subfield code="c">87.50</subfield>
    <subfield code="d">87.50</subfield>
    <subfield code="i">058203650X</subfield>
    <subfield code="n">0002184672</subfield>
    <subfield code="s">active</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">Baker and Taylor</subfield>
    <subfield code="b">BTCP</subfield>
    <subfield code="n">92028665</subfield>
  </datafield>
  <datafield tag="938" ind1=" " ind2=" ">
    <subfield code="a">YBP Library Services</subfield>
    <subfield code="b">YANK</subfield>
    <subfield code="n">497798</subfield>
  </datafield>
  <datafield tag="994" ind1=" " ind2=" ">
    <subfield code="a">C0</subfield>
    <subfield code="b">ZAAPA</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">52691</subfield>
    <subfield code="d">52691</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">DAPA</subfield>
    <subfield code="b">DAPA</subfield>
    <subfield code="d">2021-10-26</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">302.23 MCQ</subfield>
    <subfield code="p">APA017836</subfield>
    <subfield code="r">2021-10-26</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2021-10-26</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
