for the study of mass communications McQuail, Denis. creator Windahl, Swen 1942- text bibliography enk London New York Longman 1993 2nd ed. monographic eng

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viii, 229 pages ; 23 cm Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models. 1. Introduction -- 2. Basic Models -- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals -- 4. Effects of Mass Communication on Culture and Society -- 5. Audience-Centred Models -- 6. Media Organization, Selection and Production -- 7. Planned Communication -- 8. New Media and the Information Society -- 9. International Communication. Denis McQuail, Sven [sic] Windahl. Includes bibliographical references and index. Communication models Mass media Mass media Study and teaching Mod�eles de communication 05.30 mass communication and mass media: general Communication models Mass media Mass media Study and teaching Massacommunicatie Modellen Comunicacao De Massa (Meios) Communication Mass media M�edias Communication Mass media Mathematical models communicatie communication modellen models massamedia onderzoek research methodologie methodology Mass Communication Massacommunicatie P91 .M375 1993 302.23/0228 301.153.11 05.30 McQuail, Denis. London : New York : Longman, 1993 2nd ed. (OCoLC)647138961 058203650X 9780582036505 92028665 http://www.gbv.de/dms/hbz/toc/ht005043217.pdf http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1586242&custom_att_2=simple_viewer http://www.gbv.de/dms/hbz/toc/ht005043217.pdf http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1586242&custom_att_2=simple_viewer DLC 920722 20211026072921.0 ocm26397045 eng