TY  - BOOK
AU  - McQuail,Denis
AU  - Windahl,Swen
TI  - Communication models: for the study of mass communications 
SN  - 058203650X
AV  - P91 .M375 1993
U1  - 302.23/0228 20
PY  - 1993///
CY  - London, New York
PB  - Longman
KW  - Communication models
KW  - Mass media
KW  - Study and teaching
KW  - Mod�eles de communication
KW  - 05.30 mass communication and mass media: general
KW  - bcl
KW  - fast
KW  - Massacommunicatie
KW  - gtt
KW  - Modellen
KW  - Comunicacao De Massa (Meios)
KW  - larpcal
KW  - Communication
KW  - nli
KW  - M�edias
KW  - ram
KW  - Mathematical models
KW  - communicatie
KW  - communication
KW  - modellen
KW  - models
KW  - massamedia
KW  - onderzoek
KW  - research
KW  - methodologie
KW  - methodology
KW  - Mass Communication
N1  - Includes bibliographical references and index; 1; Introduction --; 2; Basic Models --; 3; Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --; 4; Effects of Mass Communication on Culture and Society --; 5; Audience-Centred Models --; 6; Media Organization, Selection and Production --; 7; Planned Communication --; 8; New Media and the Information Society --; 9; International Communication
N2  - Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models
UR  - http://www.gbv.de/dms/hbz/toc/ht005043217.pdf
UR  - http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1586242&custom_att_2=simple_viewer
ER  -