<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01074cam a2200301   4500</leader>
  <controlfield tag="001">ocm00710723 </controlfield>
  <controlfield tag="003">OCoLC</controlfield>
  <controlfield tag="005">20151023231139.0</controlfield>
  <controlfield tag="008">720504s1960    ilua          000 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   60008343 </subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)710723</subfield>
    <subfield code="z">(OCoLC)306898</subfield>
    <subfield code="z">(OCoLC)219798488</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">UBA</subfield>
    <subfield code="d">MUQ</subfield>
    <subfield code="d">BAKER</subfield>
    <subfield code="d">BTCTA</subfield>
    <subfield code="d">EYM</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">P90</subfield>
    <subfield code="b">.S37 1960</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">384.082</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Schramm, Wilbur,</subfield>
    <subfield code="d">1907-1987,</subfield>
    <subfield code="e">ed.</subfield>
    <subfield code="9">1621</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Mass communications;</subfield>
    <subfield code="b">a book of readings.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">[2d ed.]</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Urbana,</subfield>
    <subfield code="b">University of Illinois Press,</subfield>
    <subfield code="c">1960.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">695 p.</subfield>
    <subfield code="b">illus.</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="530" ind1=" " ind2=" ">
    <subfield code="a">Also issued online.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"Selections ... have been used and tested in the Stanford Institute for Communication Research."</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Social aspects.</subfield>
    <subfield code="9">1622</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Comunicacao De Massa</subfield>
    <subfield code="2">larpcal</subfield>
    <subfield code="9">1623</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="6">
    <subfield code="a">Communication.</subfield>
    <subfield code="9">1624</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
    <subfield code="a">Stanford University.</subfield>
    <subfield code="b">Institute for Communication Research.</subfield>
    <subfield code="9">1620</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="0">0</subfield>
  </datafield>
  <datafield tag="948" ind1=" " ind2=" ">
    <subfield code="h">NO HOLDINGS IN ZAAPA - 943 OTHER HOLDINGS</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">5590</subfield>
    <subfield code="d">5590</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">DAPA</subfield>
    <subfield code="b">DAPA</subfield>
    <subfield code="d">2010-03-18</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">384.082 SCH</subfield>
    <subfield code="p">APA000792</subfield>
    <subfield code="r">2010-03-18</subfield>
    <subfield code="w">2010-03-18</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
