TY  - BOOK
AU  - Kirk,Marshall
AU  - Madsen,Hunter
TI  - After the ball: how America will conquer its fear and hatred of gays in the '90s 
SN  - 0385239068
AV  - HQ76.8.U5 K57 1989
U1  - 305.9/0664 19
PY  - 1989///
CY  - New York, N.Y.
PB  - Doubleday
KW  - Gay liberation movement
KW  - United States
KW  - Gay people
KW  - Public opinion
KW  - Homophobia
KW  - Gays
KW  - Mouvement de lib�eration des homosexuels
KW  - �Etats-Unis
KW  - Homosexuels
KW  - Opinion publique
KW  - Homophobie
KW  - fast
KW  - Homosexualit�at
KW  - gnd
KW  - �Offentliche Meinung
KW  - USA
KW  - swd
N1  - Includes bibliographical references (pages 389-398); Part I. Problems: the straight and narrow. A field trip to straight america. What straights think of gays; How straights treat gays: three classes of behavior; Our fieldtrip concludes: an agenda for change. The roots of homophobia and hatred. Prejudice: why it exists in social mammals; The intellectual baboon: how homo-hatred arises in man; Pushing the wrong buttons: senseless attempts to derail the 'engine of prejudice'; Pushing the right buttons: halting, derailing, or reversing the 'engine of prejudice' -- part II. Solutions: driving the wedge. Strategy: persuasion not invasion. Good propaganda: the ida behind 'waging peace'; Outreach strategies of the past: why only a media campaign will do; Eight practical principles for the persuasion of straights. Tactics for eating the media alive: a sound-bite here, a sound-bite there. Making news and improving public relations; Advertising tactics for the campaign; The big five media: which are right for us?; Getting ingto the major media: can't get there from here; The gloves come off: a portfolio fo pro-gay ads. Getting our act(ivists) together: unity, organization, fundraising. Why the gay kingdom is disorganized; Paying our dues: why nobody does it; Fundraising for the media campaign: the buck starts here. Part III. Not in our stars, but in ourselves. The state of our community: gay pride goeth before a fall. Our purpose in writing this unpleasant chapter; Reading you the riot act: how gays misbehave; Cleaning up our act; CODA: rights and responsibilities; Jumping to conclusions
N2  - After the Ball is required reading for straights interested in understanding a minority that comprises 10% of the population and for gays who are learning that the revolution is far from over
ER  -