TY  - BOOK
AU  - Giles,G.B.
TI  - Marketing
T2  - The M. & E. handbook series
AV  - HF5415 
U1  - 658.8 19
PY  - 1974///
CY  - London
PB  - Macdonald and Evans
KW  - Marketing
KW  - Gestion
N1  - Previous ed.: 1969; Includes index; Bibliography: p. 228-234
ER  -