TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 9780135579671
AV  - HF5415.13 .K64 1976
U1  - 658.8 @
PY  - 1976///
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -