Die Afrikaanse Protestantse Akademie Biblioteek

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Die Afrikaanse Protestantse Akademie NPC

Business research methods /

by Cooper, Donald R.
Additional authors: Schindler, Pamela S.
Series: The Irwin/McGraw-Hill series, operations and decision sciences Edition statement:6th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xvi, 703 pages : illustrations ; 24 cm. ISBN:0256239525; 9780256239522.
Subject(s): Industrial management -- Research. | Economics -- Research. | Gestion d'entreprise -- Recherche. | Industrial management -- Research. | Onderzoeksmethoden. | Bedrijfsleven. | Onderzoek.
Year: 1998
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Item type Current location Call number Copy number Status Date due Barcode
Die Afrikaanse Protestantse Akademie
658.007 COO (Browse shelf) 1 Available APA033975

Includes bibliographical references and index.

Part I. Introduction to business research -- 1. Research in business -- 2. Scientific thinking -- 3. The Research process -- 4. The Research proposal -- 5. Ethics in business research. -- Part II. The design of research -- 6. Design strategies -- 7. Measurement -- 8. Scaling design -- 9. Sampling design. -- Part III. The sources and collection of data -- 10. Secondary data sources -- 11. Survey methods: communicating with respondents -- 12. Instruments for respondent communication -- 13. Observational studies -- 14. Experimentation. -- Part IV. Analysis and presentation of data -- 15. Data preparation and preliminary analysis -- 16. Hypothesis testing -- 17. Measures of association -- 18. Multivariate analysis: an overview -- 19. Presenting results: written and oral reports. -- Appendices.

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