Die Afrikaanse Protestantse Akademie Biblioteek catalog › Details for: Mass media, mass culture :

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Mass media, mass culture :

by Wilson, James R.

Additional authors: Wilson, Stan Le Roy.

Series: The McGraw-Hill series in mass communication and journalism Edition statement:5th ed. Published by : McGraw-Hill, (Boston :) Physical details: xxvii, 484 pages : illustrations ; 26 cm. ISBN:0072314621; 9780072314625.

Subject(s): Mass media and culture. | Mass media and culture. | Massenmedien. | Kulturbeziehungen <Motiv>

Year: 2001

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
	Die Afrikaanse Protestantse Akademie	302.23 WIL (Browse shelf)	1	Available		APA041507

Includes bibliographical references and index.

"Approach of the book: "The textbook teaches media literacy by explaining the relationship between mass communication and our popular culture. It also uses a unifying theme to transmit information about how the media have evolved the media progression theory developed by John Merrill and Ralph Lowenstein. This concept traces how the various mass media move through three stages of evolution--the elitist, popular, and specialized stages. A timeline showing various media at diffent stages in their evolution appears in each of the media chapters."--[vii] Walkthrough.

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