Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 3rd ed. - Chicago : Irwin, c1995. - p. cm. - The Irwin series in marketing . - The Irwin series in marketing. .
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. Includes index.
0256136963 9780256136968
94022646
Advertising.
Sales promotion.
Communication in marketing.
Advertising.
Communication in marketing.
Sales promotion.
HF5823 / .B387 1995
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 3rd ed. - Chicago : Irwin, c1995. - p. cm. - The Irwin series in marketing . - The Irwin series in marketing. .
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. Includes index.
0256136963 9780256136968
94022646
Advertising.
Sales promotion.
Communication in marketing.
Advertising.
Communication in marketing.
Sales promotion.
HF5823 / .B387 1995
659.1