Advertising and promotion :
Additional authors:
Belch, Michael A.
|
Belch, George E.
--
(George Eugene).
--
Introduction to advertising & promotion.
Series:
The Irwin series in marketing
Edition statement:3rd ed.
Published by :
Irwin,
(Chicago :)
Physical details: p. cm.
ISBN:0256136963; 9780256136968.
Subject(s):
Advertising.
|
Sales promotion.
|
Communication in marketing.
|
Advertising.
|
Communication in marketing.
|
Sales promotion.
Year: 1995
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Non-Fiction
|
Die Afrikaanse Protestantse Akademie | 659.1 BEL (Browse shelf) | 1 | Available | APA029858 |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes index.

Non-Fiction
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