Zaltman, Gerald.
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. - New York : Wiley, c1979. - xiv, 567 p. : ill. ; 24 cm. - Theories in marketing series .
Includes bibliographical references and index.
0471981265
78023335
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .Z28
658.8/34
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. - New York : Wiley, c1979. - xiv, 567 p. : ill. ; 24 cm. - Theories in marketing series .
Includes bibliographical references and index.
0471981265
78023335
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .Z28
658.8/34