Die Afrikaanse Protestantse Akademie Biblioteek

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Die Afrikaanse Protestantse Akademie NPC

Consumer behavior :

by Zaltman, Gerald.
Additional authors: Wallendorf, Melanie, -- joint author.
Series: Theories in marketing series Published by : Wiley, (New York :) Physical details: xiv, 567 p. : ill. ; 24 cm. ISBN:0471981265.
Subject(s): Consumer behavior. | Motivation research (Marketing)
Year: 1979
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Item type Current location Call number Copy number Status Date due Barcode
Non-Fiction Non-Fiction Die Afrikaanse Protestantse Akademie
658.834 ZAL (Browse shelf) 1 Available APA004786

Includes bibliographical references and index.

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