Consumer behavior : (Record no. 3387)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00801cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm04494314 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 781002s1979 xxua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 78023335 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471094289 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471981268 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 0471981265 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 0471094285 (pbk) |
| 041 07 - LANGUAGE CODE | |
| Language code of summary or abstract/overprinted title or subtitle | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | xxu |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/34 |
| Edition number | @ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | basic findings and management implications / |
| Statement of responsibility, etc | Gerald Zaltman, Melanie Wallendorf. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 567 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Theories in marketing series |
| 490 1# - SERIES STATEMENT | |
| Series statement | Theories in marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wallendorf, Melanie. |
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